Transmit Clean Digital Audio with Digital Coaxial Cables

In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components. This will provide you with superior sound quality over typical RCA audio cables.

How Digital Coaxial Cable Works

Digital coaxial cables employ the same principles as other coaxial cables. The inner conducting layer is surrounded by an outer conductor as well as the rubbery insulating layer outside the cable. The digital signal is sent through the inner conductor as it travels between components. During the course of its transmission, the signal routinely comes in contact with the outer conductor. The outer conductive layer is created with materials that act as a reflector for the signal, thereby bouncing it back off of its surface. The signal will continue to reflect within the confines of inner conductor until it reaches the receiving component.

Dedicated to Digital Audio

Digital coaxial cable has only one purpose; to deliver digital audio between components. This is in complete contrast to RF coaxial cable which transmits both video and audio along the same path. As you may suspect, dedicating the entire bandwidth of the cable to sending only digital audio has excellent ramifications for your home theater's sound quality. This practice results in greater signal fidelity between the transmitting device and the receiving component. Greater signal fidelity means that the sound you hear from your home theater speakers will be truer to the way the sound was originally recorded.

Benefits of Digital Coaxial Cables

Digital coaxial cable also has another benefit related to its dedication to digital audio. In the manner that signal transmission usually takes place, the digital signal from the source, a DVD for example, is sent to a digital-to-analog converter (DAC). The signal is converted to analog and sent through the given cable where it reaches the receiving component on the other side. This component uses an analog-to-digital converter (ADC) to reconstruct the digital signal as closely as possible. During this process, errors and variations can be introduced to the signal resulting in audible artifacts and distortions that diminish your home theater's sound quality.

Unlike with other audio cables, digital coaxial cable can transmit digital signals along its length without the need to convert to analog. Digital coaxial cable is capable of by-passing this process and delivers a cleaner signal to your home theater receiver.

Applications of Digital Coaxial Cables

Connections for digital coaxial cables can be found on everything from DVD players to home theater receivers. If it uses digital audio, then chances are there is a manufacturer who has made that component with digital coaxial cables in mind.

Jon Martin is the Webmaster of the <a target="_new" href="http://www.home-theater-accessories-resource.com">Home Theater Accessories Resource</a>. The Home Theater Accessories Resource is your guide to home theater accessories.

This article came from the <a target="_new" href="http://www.home-theater-accessories-resource.com/connectingcomponents.html">Connecting Home Theater Components</a> section of the site.

How to Use Your Computer as a Recording Studio

A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Today, computers designed for home use are powerful enough to emulate an entire recording studio, and can be used for everything from multitrack recording to audio editing and scoring music for videos.

This &quot;democratizing&quot; of recording techniques has opened up the entire recording industry to anyone with the proper software and hardware. With software packages costing a few hundred dollars and professional-quality audio interfaces costing less than $100, anybody can have a virtual recording studio in their home.

Some of the big names in the audio recording field are Cubase, ProTools, Sonar and Sound Forge. Each of these Digital Audio Workstations (DAWs) can be used for multi-track recording and editing and have the ability to combine recordings with &quot;virtual instruments&quot;.

Virtual instruments are computer-generated sounds that can be played via MIDI. Traditionally, MIDI was used to send music data to hardware devices like keyboards and sound modules, but computers are now powerful enough to emulate sound modules. Instead of hooking up cables to an external device to play MIDI tracks, virtual instruments can be loaded into the computer's memory to play any type of sound.

MIDI tracks can be combined with audio tracks and all of it played back in perfect synchronization. All tracks can be processed with effects like reverb and chorus, and the entire mix can be compressed for a professional sounding result.

Although professional sound recording packages can be fairly expensive, you can get your feet wet by trying out one of the shareware programs that are available. They will allow you to see the capabilities of digital recording, and if you want to develop your interests further you can later buy one of the professional programs.

Hans is editor of the <a target="_new" href="http://www.selected-audio-reviews.com/product-pages/Howto.htm">Audio Howto Section </a> of the <a target="_new" href="http://www.selected-audio-reviews.com/">Selected Audio Review Guide</a>

DVD Audio: An Introduction

DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order to play back DVD Audio discs, players have to be specially designed to support the format. So far, consumer electronics manufacturers have announced a range of DVD Audio players, including home decks, portable players and devices for cars.

DVD Audio has a sampling rate of up to 192kHz compared to a maximum of 44.1kHz for CD. It also supports resolutions of up to 24 bits, compared to 16bits on CD.

The idea behind DVD Audio is that it allows producers to give listeners a playback experience that is much more faithful to the original master recording that has been possible previously.

DVD Audio discs have a much higher capacity than CDs. This extra space can be used to provide audio at the highest possible quality or for longer recordings, or to provide additional material, such as information on the artist, photos and even video, all of which can be displayed on a television screen. Alternatively, DVD Audio discs currently on the market from the likes of the Warner group of labels have the audio content in both DVD Audio format and as Dolby Digital surround so that they can be played back on regular DVD players.

DVD Audio discs are navigable in the same way as DVD Video when played back on a player connected to a TV set. Users can select the required track from an on- screen menu and with an internet connection, can click on links to go to websites.

These dual format discs are a good way to kick-start the market while DVD Audio players are still relatively rare. The market will also be helped by combined DVD Video and Audio players.

Robert Armstrong is a contributor to <a target="_blank" href="http://www.the- hdtv-tuner.com">The HDTV Tuner</a> - a guide to the kit, the content and the issues related to HDTV.

How to Use Your Computer as a Recording Studio

A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Today, computers designed for home use are powerful enough to emulate an entire recording studio, and can be used for everything from multitrack recording to audio editing and scoring music for videos.

This &quot;democratizing&quot; of recording techniques has opened up the entire recording industry to anyone with the proper software and hardware. With software packages costing a few hundred dollars and professional-quality audio interfaces costing less than $100, anybody can have a virtual recording studio in their home.

Some of the big names in the audio recording field are Cubase, ProTools, Sonar and Sound Forge. Each of these Digital Audio Workstations (DAWs) can be used for multi-track recording and editing and have the ability to combine recordings with &quot;virtual instruments&quot;.

Virtual instruments are computer-generated sounds that can be played via MIDI. Traditionally, MIDI was used to send music data to hardware devices like keyboards and sound modules, but computers are now powerful enough to emulate sound modules. Instead of hooking up cables to an external device to play MIDI tracks, virtual instruments can be loaded into the computer's memory to play any type of sound.

MIDI tracks can be combined with audio tracks and all of it played back in perfect synchronization. All tracks can be processed with effects like reverb and chorus, and the entire mix can be compressed for a professional sounding result.

Although professional sound recording packages can be fairly expensive, you can get your feet wet by trying out one of the shareware programs that are available. They will allow you to see the capabilities of digital recording, and if you want to develop your interests further you can later buy one of the professional programs.

Hans is editor of the <a target="_new" href="http://www.selected-audio-reviews.com/product-pages/Howto.htm">Audio Howto Section </a> of the <a target="_new" href="http://www.selected-audio-reviews.com/">Selected Audio Review Guide</a>

Five Tips to Become a Soundbite Genius

1. Speak in soundbites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer the question that is asked. Answer the question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is the essence of good media.

2. Answer the first interview question with your sermonette.

In a 1989 interview on the NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in the studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to the hard core of what we're there to talk about.* Your first and last points have the most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.

Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called *grounding.* To *ground* the camera must end definitively on an object or scene that signals the viewer that that segment is over. I suggested to her that she probably also used the opening footage to *ground* or shape the beginning of how she wanted a viewer to perceive the scene. In this way you orient your audience to the scene or the material you want them to focus on.

You can apply the same concept to soundbites. Your opening words set the stage for what you want to convey, your final words signify the close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to the information you want them to grasp. That way you shape the way they think about your product, service or cause.

4. Tell people what to do.

I love mystery, but this isn't the place for it. Don't leave your audience guessing. Be forthright about the action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt.

5. Live your words.

Get to the point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, *I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on the surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives the life or the heartbeat of the music of this great composer.*

It's the same with you and your soundbites. Are you living the heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true.

Learn how to use any interview, any time, on any topic, to get your business, book, product or cause the publicity-and fame you long for in this soundbite teleclass. <a href="http://www.prsecrets.com/" target="_new">http://www.prsecrets.com/</a>

Copyright(c) 2004 Susan Harrow. All rights reserved.

You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to the content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: <a href="mailto:newslettereditor@prsecrets.com." target="_new">mailto:newslettereditor@prsecrets.com.</a> Thanks!

About The Author

Copyright(c) 2004 Susan Harrow. All rights reserved.

Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah,60 Minutes,NPR, and in TIME,USA Today,Parade, People,O,NY Times,Wall Street Journal,Inc.

<a href="mailto:prsecrets@publicist.com">prsecrets@publicist.com</a>

CD/DVD Master Preparation Tips

&quot;CD/DVD Master&quot; is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:

- Always use high quality media. All media is not the same. Do your research and choose a brand that will produce a high quality disc consistently.

- Avoid burning from a network source. If your source files are on a network drive, copy the files to your local hard drive before burning a disc. If you cannot move the files to your local drive, please use the &quot;Copy To Hard Drive First&quot; feature. Your burning software will create a temporary image file during the burning process. When the burn is complete, the temporary file is deleted.

- Avoid burning on a laptop computer running on battery power. Fluctuations in available power may yield poor results.

- Always &quot;Finalize&quot; your disc. If you use the drag and drop interface that is built into some operating systems (Windows XP), be sure to select &quot;finalize disc&quot;. This will increase the &quot;read&quot; compatibility in other CD-ROM drives.

- Don't use packet-writing method to burn master disc. This method is most common with burner drives that have &quot;re-write&quot; capabilities. It is similar to the &quot;drag-and-drop&quot; method described above. This burn method produces discs that cannot be read on many CD-ROM drives. We cannot accept a master that is burned to a ReWritable (CD-/+RW or DVD+RW) disc.

- Avoid impact or movement of the drive during burn. This can cause the laser to skip or jump a track, which will produce errors or a bad disc.

- Use &quot;burn-proof&quot; feature if available. This feature allows the drive to slow down the burn speed in the event the computer cannot supply data fast enough. This can increase the total burn time, but the quality of the disc will be greater.

- Avoid having multiple applications open when burning, especially those that access the internet or network. This can hinder your computer's ability to &quot;feed&quot; data to the burner drive at the proper rate. Poor quality discs and burn rejects could be the result.

There are exceptions and variables to all the statements above. If you have any questions regarding how to burn your master, feel free to contact the author of this article.

Adam Platzer
Spinergy
CD/DVD Replication, Duplication, and Screen Printing
Phone: 800-333-1328
<a target="_new" href="http://www.spinergymedia.com">http://www.spinergymedia.com</a>
<a href="mailto:adam.platzer@spinergymedia.com">adam.platzer@spinergymedia.com</a>

What The Muscle Power of Audio Can Do for Your Site

How Audio can Influence Sales

Audio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.

Who can use Audio?

Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. For those that need help there are plenty of tutorials on how to place audio on your site all over the internet.

Audio and Affiliate Programs-Cause a ripple effect.

One commonly used strategy is to have audio reviews of the different affiliate programs you are associated with.

Find a product that pays a decent commission, write up a review of the product that you are promoting, use your written review as a script. Record the script in either .mp3 or .wav file. Upload the sound file, the website, and your done!

Audio can Increase Conversion Rates

If you are going to use audio clips for the affiliate programs you've chosen to promote, you may very well find that using audio can definitely increase your conversion ratio.

Keep your Audio file as small as possible. One important part for you to keep in mind is the size of your sound file, if the file is to large it will take &quot;forever&quot; to download and the majority of web surfers are impatient. Try and keep your audio review to 60 seconds or under. This should allow your webpage and sound file to download at the same time.

Keep in mind that you can place an audio clip on your site or inside an ebook, some people like audio some don't.

How Audio helps the visually impaired.

It all depends on your preferences, one benefit of using audio on your site is to accomodate the visually impaired.

Audio-Learn one step at a time.

Granted, creating an audio clip may seem a little confusing at first because you have to get familiar with the software you've chosen to use. But like most other tasks in life, practice makes perfect.

Audio-How is the file activated?

There are a couple of ways in which your visitor can activate the audio on your site. One is by clicking on a link, the other involves placing a small amount of code on your site that automatically downloads everytime you get a visitor to the page you've placed the audio clip on.

Audio-How about pop-up's and popunders?

You can also create pop-up's or pop-unders with an audio clip that downloads as the pop-up or pop-under window activates when your visitor goes to exit your site. An example of this would be to use your clip to encourage sign-up's for your ezine.

Audio-Where can you get tutored on this subject?

There are many tutorials on the net that teach people how to create pop-up's or pop-under's, there are also software programs that make the creation process a whole lot easier. There are also plenty of audio recording software programs out there, some are fr**, others cost money.

Final Comments:

By no means am I encouraging you to place audio on every page of your site, leave some pages as just plain text, others with text and a picture, and then text, picture and audio. What works for me may not necessarily work for you, but it never hurts to test. You won't know until you try.

Good luck,

Brian.

About The Author

Brian Holte is a freelance writer who owns <a href="http://www.theebookking.com" target="_new">www.theebookking.com</a> He publishes a monthly ezine covering topics related to creating ebooks, he shows you what works for him in hopes of helping you.

<a href="mailto:publish1@telus.net">publish1@telus.net</a>

The Ten Commandments To Creating Amazing Audio Products

1.Thou shall create audio products as the fastest way to come out with a product.

Forget about e-books. They take to long to create especially if you're a slooooow typist. You can create an audio product in a day instead of weeks or months with an e-book. If you must create an e-book, do the audio first and have someone transcribe the audio into a word file. You than clean it up and add some chapter heads and an index and Bam! You have an instant e-book

2.Thou shall use a headset microphone for your recordings.

I find that using a headset mic is a lot more versatile than a standard microphone. A headset mic gives you the freedom to move your head around and you don't feel restricted as far as being positioned in front of a table top mic.

3.Thou shall not be afraid to record your voice.

Many people hate the way they sound on tape (me included) and feel that they cannot put together a &quot;Professional&quot; product. The first time you hear yourself on tape you are just going to die. It takes practice to actually speak properly. You get struck by the dreaded Uh and Um syndrome and the monotone voice virus but take heart ?you can do this. Slow down and concentrate on what you're saying and interject some emphasis and pitch changes to your voice. Bottom line?add some personality.

I'll admit I'm no professional speaker myself? It takes practice and you will get better.

Here are a couple books you might want to check out: The Quick and Easy Way to Effective Speaking by Dale Carnegie Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade by Lilly Walters

4.Thou shall add intro and outro music to your audios

If you really want to add a professional polish to your products you must add the intro and outro music. You know that cool music you hear at the beginning of the audio just before someone starts the introduction.

You could give this site a try: frontandbackmusic.com for some demos.

5.Thou shall use different formats for your audio info product

A couple of ways to create an audio product is to interview someone over the phone and record it or just do a straight forward gab session on your own. To keep it simple when I'm recording on my own, I write down some bullet points to use as memory joggers to keep me on track during the recording sessions. Also, when using the computer software it allows you to pause so you can get your thoughts together and then just restart the recording process without a skip.

6.Thou shall use different listening formats for your audio product.

When distributing your audios you have different formats to choose from. You can use .wav, .mp3, .ram files. Wave files take up the most space and are megabyte hogs. Mp3 and ram (real player files) take up the least amount of space and are good for streaming audio on the web. If you are distributing your audio on CD it is best to use wav. That way you will be able to listen to them in any CD player. Here is a little warning when recording your audio projects. Be aware of the space you have on your hard drive. A two hour recording session will take up to 1.3 gigabytes of space in wav. I like to record and edit in smaller intervals and burn them to a CD-RW just to get them off my hard drive.

7.Thou shall use cheap resources for your audio.

I get all my bubble pack shippers and CD cases off of Ebay. They have some great deals. I get my CD's duplicated at Diskfaktory.com because they can run small quantities of 50. I wouldn't get any more made until you know you have a winner.

8.Thou shall have fun when creating your audio products

I have to say I really enjoy the creation process and it's really neat when you go to record a product and can play it back and listen to it on the fly. You get a sense that this thing is really coming together. And when you add the music you really get a sense of satisfaction. Creating audio is really instant gratification when it comes to creating info products. I love it?

As of this writing, I'm working with my wife on a product and I'm interviewing her and we are having a blast. She makes mistakes and I make them and we just sit there and laugh. My wife has the UH and UM syndrome so we are trying to get cured of that? But the point is that we are having a good time.

Quick Tip: I use a splitter to add two microphones to my computer. You need to raise the volume to get it normalized.

9.Thou shall build a audio information empire

If you really want to get a jump start in the information product business this is the easiest and funniest way to do it. As fast as you can record and edit these things the faster you can crank them out and start making some money. Also audio CD and tapes have a higher perceived value and you can get more for them then by just selling an e-book.

10.Thou shall learn what software to use for your audios.

Software can be expensive. Many of the gurus recommend Sounforge but I prefer a program from Cakewalk called Plasma. This software is half the price of Soundforge and is very versatile.

Well there you have it. Some good tips to get you started on building your audio empire.

Happy Recording,

John Kiel

(c)2005 John Kiel

If you're looking to take a shortcut and you would like me to take you by the hand and show you all the tricks to record audio products, add audio to the web, and record telephone conversations then my new video and audio tutorial course is for you. I even throw in 5 software programs to launch your audio business and at a price you will not believe.Go now to <a target="_new" href="http://www.audioproductsmadeeasy.com">http://www.audioproductsmadeeasy.com</a>

MP3 vs. WMA

There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). WMA is the older audio format, produced by Microsoft, to work with Microsoft's Windows media player. The WMA compression format was designed specifically for this format, and thus can not be converted to other audio formats.

The audio quality of WMA and MP3 audio formats tends to be noticeably different. WMA is a decent quality audio format when streaming at phoneline speeds (maybe 30kbps or so). At such speed WMA almost reaches an FM level of audio quality, although not quite. At 128kbps, Microsoft claims the WMA is nearly CD-quality, although many would deny this. WMA, however, is not to be completely looked over. The compression provides relatively small audio files and they require less processing power to execute. It thus retains a deminishing niche as MP3 has become more popular and widely used.

The MP3 audio compression was developed in Germany in 1991 by the Fraunhofer Institute. MP3 typically provides higher quality sound than WMA because it uses perceptual audio coding to compress CD-quality sound by a factor of 12. As a result, MP3 has become almost the universal standard among audio usage and broadcasting. It provides CD-quality sound at reasonable compression sizes and high streaming speeds. Watch out, however, at low bitrates, as MP3 quality will likely suffer.

Bradley James is a senior editor at <a target="_new" href="http://www.scinet.cc">SciNet.cc</a>, a website containing many helpful consumer electronics review articles. For more information on MP3 and WMA audio formats, please visit our <a target="_new" href="http://www.scinet.cc/articles/wma-vs-mp3/wma-mp3.html">MP3 vs. WMA</a> webpage.

The Ten Commandments To Creating Amazing Audio Products

1.Thou shall create audio products as the fastest way to come out with a product.

Forget about e-books. They take to long to create especially if you're a slooooow typist. You can create an audio product in a day instead of weeks or months with an e-book. If you must create an e-book, do the audio first and have someone transcribe the audio into a word file. You than clean it up and add some chapter heads and an index and Bam! You have an instant e-book

2.Thou shall use a headset microphone for your recordings.

I find that using a headset mic is a lot more versatile than a standard microphone. A headset mic gives you the freedom to move your head around and you don't feel restricted as far as being positioned in front of a table top mic.

3.Thou shall not be afraid to record your voice.

Many people hate the way they sound on tape (me included) and feel that they cannot put together a &quot;Professional&quot; product. The first time you hear yourself on tape you are just going to die. It takes practice to actually speak properly. You get struck by the dreaded Uh and Um syndrome and the monotone voice virus but take heart ?you can do this. Slow down and concentrate on what you're saying and interject some emphasis and pitch changes to your voice. Bottom line?add some personality.

I'll admit I'm no professional speaker myself? It takes practice and you will get better.

Here are a couple books you might want to check out: The Quick and Easy Way to Effective Speaking by Dale Carnegie Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade by Lilly Walters

4.Thou shall add intro and outro music to your audios

If you really want to add a professional polish to your products you must add the intro and outro music. You know that cool music you hear at the beginning of the audio just before someone starts the introduction.

You could give this site a try: frontandbackmusic.com for some demos.

5.Thou shall use different formats for your audio info product

A couple of ways to create an audio product is to interview someone over the phone and record it or just do a straight forward gab session on your own. To keep it simple when I'm recording on my own, I write down some bullet points to use as memory joggers to keep me on track during the recording sessions. Also, when using the computer software it allows you to pause so you can get your thoughts together and then just restart the recording process without a skip.

6.Thou shall use different listening formats for your audio product.

When distributing your audios you have different formats to choose from. You can use .wav, .mp3, .ram files. Wave files take up the most space and are megabyte hogs. Mp3 and ram (real player files) take up the least amount of space and are good for streaming audio on the web. If you are distributing your audio on CD it is best to use wav. That way you will be able to listen to them in any CD player. Here is a little warning when recording your audio projects. Be aware of the space you have on your hard drive. A two hour recording session will take up to 1.3 gigabytes of space in wav. I like to record and edit in smaller intervals and burn them to a CD-RW just to get them off my hard drive.

7.Thou shall use cheap resources for your audio.

I get all my bubble pack shippers and CD cases off of Ebay. They have some great deals. I get my CD's duplicated at Diskfaktory.com because they can run small quantities of 50. I wouldn't get any more made until you know you have a winner.

8.Thou shall have fun when creating your audio products

I have to say I really enjoy the creation process and it's really neat when you go to record a product and can play it back and listen to it on the fly. You get a sense that this thing is really coming together. And when you add the music you really get a sense of satisfaction. Creating audio is really instant gratification when it comes to creating info products. I love it?

As of this writing, I'm working with my wife on a product and I'm interviewing her and we are having a blast. She makes mistakes and I make them and we just sit there and laugh. My wife has the UH and UM syndrome so we are trying to get cured of that? But the point is that we are having a good time.

Quick Tip: I use a splitter to add two microphones to my computer. You need to raise the volume to get it normalized.

9.Thou shall build a audio information empire

If you really want to get a jump start in the information product business this is the easiest and funniest way to do it. As fast as you can record and edit these things the faster you can crank them out and start making some money. Also audio CD and tapes have a higher perceived value and you can get more for them then by just selling an e-book.

10.Thou shall learn what software to use for your audios.

Software can be expensive. Many of the gurus recommend Sounforge but I prefer a program from Cakewalk called Plasma. This software is half the price of Soundforge and is very versatile.

Well there you have it. Some good tips to get you started on building your audio empire.

Happy Recording,

John Kiel

(c)2005 John Kiel

If you're looking to take a shortcut and you would like me to take you by the hand and show you all the tricks to record audio products, add audio to the web, and record telephone conversations then my new video and audio tutorial course is for you. I even throw in 5 software programs to launch your audio business and at a price you will not believe.Go now to <a target="_new" href="http://www.audioproductsmadeeasy.com">http://www.audioproductsmadeeasy.com</a>

Jingles - What Constitutes A Successful Jingle Campaign?

What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.

Jingle Campaign #1, Mr. Chau's Chinese Fast Food: <a target="_new" href="http://www.soundad.com/audio/MrChau.mp3 ">http://www.soundad.com/audio/MrChau.mp3</a>

This radio & TV musical identity has been the cornerstone of Mr. Chau's campaign since 1996 and is still a current hit. In that time span he has grown from 6 to 22 regional locations.

We were asked to find a creative and fun way to reach an across-the-board demographic (including children), with as much of his full menu as possible in the :60 radio spot. We decided that the variety on Mr. Chau's menu needed to be reflected with creative variety so we brought in a multiplicity of personalities and singers and pieced them into an up-tempo musical track punctuated with chopstick percussion. Click or paste the link above to listen.

The 2nd campaign is a :60 radio & TV jingle for the Northern California Marine Association's Boat Shows in the San Francisco Bay Area, Sacramento and San Jose, California. They were targeting a A35-64 demo but also wanted it to appeal to children. We chose reggae music as the vehicle and fun lyrics with great vocals to sell the boating lifestyle. The campaign is relatively new but is a smashing success. Click the following link to hear the jingle "Only in a Boat": <a target="_new"href="http://www.soundad.com/audio/NCMA.mp3">http://www.soundad.com/audio/NCMA.mp3</a>

Campaign #3 is a national :30 TV spot (with jingle) that we wrote and produced for DAB (Low Carb) Beer. They wanted to target a specific female audience 25-34 with this low carb offering. They asked us to create something that was a musical cross between the Bangles and Sheryl Crow. Again, this has been a successful campaign for them. Grab a DAB at the link below: <a target="_new"href="http://www.soundad.com/audio/DAB.mp3">http://www.soundad.com/audio/DAB.mp3</a>

Campaign #4, Petaluma Auto Plaza has a huge electronic sign on Hwy 101 in Northern California that we determined was the focal point of their campaign. We decided to "put them on the map" by writing a jingle in a Gospel Revival style: "I Saw the Sign in Petaluma" and we brought in gospel diva Jeannie Tracy (from Whitney Houston's Band) to sing it. <a target="_new"href="http://www.soundad.com/audio/pet_auto_plaza.mp3">http://www.soundad.com/audio/pet_auto_plaza.mp3</a>

In order to create a truly successful jingle branding campaign that will cut through the clutter, a jingle/music production company must be willing to go the distance to help you position your products (or business) predominantly in the public consciousness with creativity and integrity. We spare no expense to get the best creative and musical talent to make our clients sparkle on the airwaves. You should expect the same of any company you choose to partner with. Don't settle for less.

Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk's Sound Advantage <a target="_new" href="http://www.soundad.com">http://www.soundad.com</a> creates and produces jingles and custom musical productions for radio and TV advertisers worldwide from small market to national in scope.

Internet Radio: A Sanctuary in the Rubbish Tip

The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion.

So, I hear you ask, what does the rubbish online have to do with internet radio. Absolutely nothing! It's a complete opposite. Back in November of 2004, every evening I sat at home bored to death writing English essays and completing Maths papers, and when I wasn't doing that you'd be guaranteed to find me plonked in front of the TV watching whatever rubbish the BBC scheduler had decided to inflict upon me that night, and don't even think about mentioning a social life, I didn't have an iota.

What changed? Later that month I overheard a friend talking about a radio show he regularly presented online, so I decided to have a listen. Well I enjoyed the show, but then I would, as would anyone hearing someone they knew as part of a broadcast, the strange thing was I enjoyed EVERY piece of music that was played. Now before then I was totally hooked on dance music, I just wouldn't listen to anything else, every time 'Top of the Pops 2' came on TV I'd change channel, any hint of 80's music and I'd be out of the room like a shot. I'd been converted without any explanation as to how.

However, there was something even stranger to follow. The station I had tuned into was an AMATEUR station made up of DJ's of all ages using their own talents and equipment to broadcast from around the UK & USA. Notice I stress the word amateur. Well, I kept listening for a while and it just kept getting better and I'm not joking. For the first time I was enjoying every bit of music I heard. My collection of dance CD's sat in the corner getting dusty and still, to this day haven't had the need to touch it.

But it wasn't just my music taste that had been changed by this experience, it was my whole life. I got involved, the usual shy me suddenly became part of an online family, the social flame inside me lit up for the first time. I was taking part, meeting new people and above all enjoying it! So what are you thinking now? Maybe that this article's just become an advert? Well in a way, yes, that's true. I've got so much out of this experience that I felt it was about time I spread the word, you just can't keep something so good to yourself.

So what am I doing now? Well, as I said, I got involved. Since way back in November I've had a go at presenting and production, and met more people than you could shake a stick at. Right now as I type this article I sit listening to the station that started this all off, and chatting to new friends I would never have met without this fantastic creation. So thanks to Marconi, Faraday, whoever it is that came up with combination of radio and the internet, it really is the best thing since sliced bread!

If you're surfing the net or doing chores about the house, give it a try, I guarantee you will not be disappointed. Internet Radio, the clearing in the deep dark forest that is the WWW.

Andrew Bonney

Resources:
The station that made my life so much better, still thriving and growing each day: <a target="_new" href="http://www.offthechartradio.co.uk">http://www.offthechartradio.co.uk</a> The people who make Internet Radio so much easier and accessible, you can even start your own station: <a target="_new" href="http://www.live365.com">http://www.live365.com</a>

Internet Radio: A Sanctuary in the Rubbish Tip

The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion.

So, I hear you ask, what does the rubbish online have to do with internet radio. Absolutely nothing! It's a complete opposite. Back in November of 2004, every evening I sat at home bored to death writing English essays and completing Maths papers, and when I wasn't doing that you'd be guaranteed to find me plonked in front of the TV watching whatever rubbish the BBC scheduler had decided to inflict upon me that night, and don't even think about mentioning a social life, I didn't have an iota.

What changed? Later that month I overheard a friend talking about a radio show he regularly presented online, so I decided to have a listen. Well I enjoyed the show, but then I would, as would anyone hearing someone they knew as part of a broadcast, the strange thing was I enjoyed EVERY piece of music that was played. Now before then I was totally hooked on dance music, I just wouldn't listen to anything else, every time 'Top of the Pops 2' came on TV I'd change channel, any hint of 80's music and I'd be out of the room like a shot. I'd been converted without any explanation as to how.

However, there was something even stranger to follow. The station I had tuned into was an AMATEUR station made up of DJ's of all ages using their own talents and equipment to broadcast from around the UK & USA. Notice I stress the word amateur. Well, I kept listening for a while and it just kept getting better and I'm not joking. For the first time I was enjoying every bit of music I heard. My collection of dance CD's sat in the corner getting dusty and still, to this day haven't had the need to touch it.

But it wasn't just my music taste that had been changed by this experience, it was my whole life. I got involved, the usual shy me suddenly became part of an online family, the social flame inside me lit up for the first time. I was taking part, meeting new people and above all enjoying it! So what are you thinking now? Maybe that this article's just become an advert? Well in a way, yes, that's true. I've got so much out of this experience that I felt it was about time I spread the word, you just can't keep something so good to yourself.

So what am I doing now? Well, as I said, I got involved. Since way back in November I've had a go at presenting and production, and met more people than you could shake a stick at. Right now as I type this article I sit listening to the station that started this all off, and chatting to new friends I would never have met without this fantastic creation. So thanks to Marconi, Faraday, whoever it is that came up with combination of radio and the internet, it really is the best thing since sliced bread!

If you're surfing the net or doing chores about the house, give it a try, I guarantee you will not be disappointed. Internet Radio, the clearing in the deep dark forest that is the WWW.

Andrew Bonney

Resources:
The station that made my life so much better, still thriving and growing each day: <a target="_new" href="http://www.offthechartradio.co.uk">http://www.offthechartradio.co.uk</a> The people who make Internet Radio so much easier and accessible, you can even start your own station: <a target="_new" href="http://www.live365.com">http://www.live365.com</a>

Why Arent You Using Audio?

As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.

The answer, at this stage of Internet evolution, is audio.

Voice, by itself, provides the means to enhance a user's enjoyment of the Internet. Voice conveys many of the intangibles underlying the written word. A voice can touch the human spirit and deliver a message on its' own merits. Audio can build community and maintain relationships.

Audio is the most mature of the streaming technologies and doesn't have the bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates.

It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increases the value of an audio message delivered from a website for the typical user. And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming.

Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product's appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives.

Retailers can integrate audio into their operations in several ways. Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text. Booksellers can have &quot;special events&quot; that offer audio excerpts from selected titles. Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist's work. (Think of those audio tours that museums offer.)

Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluate the material being offered. The ability to sample the product is a potent and practical selling aid.

Business-to-Business sites and corporate Intranets can also harness the power of audio. The need to provide up-to-the-minute information for employees and customers can be well served with streaming audio and the telephone. Integrating audio into the corporate communications mix is a tool that is easy to use and addresses the need to communicate with a distributed work force.

In both the retail and business-to-business marketplace, audio can and should be used to maintain those all important customer relationships. Voice messages add a personal touch that intrigues the listener and encourages them to remain on the site.

Employee training is greatly enhanced with audio. Use it to orient new employees and keep the information archived on the site for easy reference. Sales training can also be archived and quickly retrieved when needed. The ability to offer customized audio training materials on a 24/7 basis makes streaming audio a very versatile and efficient learning tool.

Some words of caution are also necessary. Audio, just like any other value-added technology, has to be used judiciously. It should be employed for a specific purpose and to enhance the text based message being delivered. Think of your audience and how you'd like them to interact with your website. Keep in mind that your visitor may be coming to your site while they're at their place of business and plan accordingly.

The future of streaming audio is bright and filled with promise. More and more Internet users have become familiar with streaming audio and use it everyday. Internet radio broadcasts are extremely popular and are now being employed as effective advertising vehicles. Audio e-mail messaging is becoming widely available and is being positioned as a practical business tool. Consumers are attaching audio messages to greeting cards and experimenting with Internet telephony. Streaming audio will allow the average Internet user the ability to create content that conveys the power of voice and the emotions that it conveys.

So?why aren't you using audio?

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to: <a href="mailto:Ronni@wbcimaging.com">Ronni@wbcimaging.com</a> 520-742-5780 <a target="_new" href="http://www.wbcimaging.com">http://www.wbcimaging.com</a>

7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clich?d sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio's power comes from its ability to engage more of your visitor's senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice ? and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi's Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it's far more fun to listen to Car Talk ? where you can experience Tom and Ray's intonations and phrasing ? than to read the same words.

Here are some of the ways you can employ audio on your website:

- Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

- Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

- Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

- Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors' appetites for more.

- Tips. Add interest to your site by describing an audio 'tip of the day' or 'tip of the week' in your own words. Be sure to offer access to previous tips, too.

- Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

- Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don't begin playing your message when the webpage loads. Instead, invite visitors to 'click here' to hear your voice. Keep your messages as short and concise as possible.

And avoid 'scripting' your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it's as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit <a target="_new" href="http://www.OnePageNewsletters.com">http://www.OnePageNewsletters.com</a> for your three free reports.

MP3 vs. WMA

There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). WMA is the older audio format, produced by Microsoft, to work with Microsoft's Windows media player. The WMA compression format was designed specifically for this format, and thus can not be converted to other audio formats.

The audio quality of WMA and MP3 audio formats tends to be noticeably different. WMA is a decent quality audio format when streaming at phoneline speeds (maybe 30kbps or so). At such speed WMA almost reaches an FM level of audio quality, although not quite. At 128kbps, Microsoft claims the WMA is nearly CD-quality, although many would deny this. WMA, however, is not to be completely looked over. The compression provides relatively small audio files and they require less processing power to execute. It thus retains a deminishing niche as MP3 has become more popular and widely used.

The MP3 audio compression was developed in Germany in 1991 by the Fraunhofer Institute. MP3 typically provides higher quality sound than WMA because it uses perceptual audio coding to compress CD-quality sound by a factor of 12. As a result, MP3 has become almost the universal standard among audio usage and broadcasting. It provides CD-quality sound at reasonable compression sizes and high streaming speeds. Watch out, however, at low bitrates, as MP3 quality will likely suffer.

Bradley James is a senior editor at <a target="_new" href="http://www.scinet.cc">SciNet.cc</a>, a website containing many helpful consumer electronics review articles. For more information on MP3 and WMA audio formats, please visit our <a target="_new" href="http://www.scinet.cc/articles/wma-vs-mp3/wma-mp3.html">MP3 vs. WMA</a> webpage.

Adding Streaming Audio to Your Website

Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. You can also add streaming audio to your newsletter or blog for a personal touch that will keep the interest of your readers and subscribers.

Streaming audio can be used in welcome messages placed on the first page of your web site. Adding a personal welcome message to your readers and explaining some of the features they can explore on your web site is an excellent way to enhance the experience of the customer. You may also want to add streaming audio to your web site in the form of testimonials from satisfied customers. Most computer users have the capability to hear audio messages and will find it a refreshing change from monotonous text that may or may not hold their interest. Your newsletter or blog will benefit from the use of streaming audio as well. You may want to add a new helpful tip in audio form each day to your blog, or include audio product updates in your newsletter.

Adding streaming audio to your web site, newsletter, or blog is no longer a frivolous addition. It is not difficult or expensive to add audio to your web site and you will find that your customers enjoy this new feature. The audio content should be conversational and pleasant, and sound as natural as possible. You can write down the topics and points you would like to cover in your streaming audio message, but record your message as if you were speaking to friends and family. Adding streaming audio to your web site, newsletter, or blog is the perfect way to give your customers a personal message that will give them confidence in your sincerity and integrity.

For more valuable resources for growing a successful business head over to <a target="_new" href="http://www.redrockva.com">http://www.redrockva.com</a> today!

CD/DVD Master Preparation Tips

&quot;CD/DVD Master&quot; is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:

- Always use high quality media. All media is not the same. Do your research and choose a brand that will produce a high quality disc consistently.

- Avoid burning from a network source. If your source files are on a network drive, copy the files to your local hard drive before burning a disc. If you cannot move the files to your local drive, please use the &quot;Copy To Hard Drive First&quot; feature. Your burning software will create a temporary image file during the burning process. When the burn is complete, the temporary file is deleted.

- Avoid burning on a laptop computer running on battery power. Fluctuations in available power may yield poor results.

- Always &quot;Finalize&quot; your disc. If you use the drag and drop interface that is built into some operating systems (Windows XP), be sure to select &quot;finalize disc&quot;. This will increase the &quot;read&quot; compatibility in other CD-ROM drives.

- Don't use packet-writing method to burn master disc. This method is most common with burner drives that have &quot;re-write&quot; capabilities. It is similar to the &quot;drag-and-drop&quot; method described above. This burn method produces discs that cannot be read on many CD-ROM drives. We cannot accept a master that is burned to a ReWritable (CD-/+RW or DVD+RW) disc.

- Avoid impact or movement of the drive during burn. This can cause the laser to skip or jump a track, which will produce errors or a bad disc.

- Use &quot;burn-proof&quot; feature if available. This feature allows the drive to slow down the burn speed in the event the computer cannot supply data fast enough. This can increase the total burn time, but the quality of the disc will be greater.

- Avoid having multiple applications open when burning, especially those that access the internet or network. This can hinder your computer's ability to &quot;feed&quot; data to the burner drive at the proper rate. Poor quality discs and burn rejects could be the result.

There are exceptions and variables to all the statements above. If you have any questions regarding how to burn your master, feel free to contact the author of this article.

Adam Platzer
Spinergy
CD/DVD Replication, Duplication, and Screen Printing
Phone: 800-333-1328
<a target="_new" href="http://www.spinergymedia.com">http://www.spinergymedia.com</a>
<a href="mailto:adam.platzer@spinergymedia.com">adam.platzer@spinergymedia.com</a>

Why Arent You Using Audio?

As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.

The answer, at this stage of Internet evolution, is audio.

Voice, by itself, provides the means to enhance a user's enjoyment of the Internet. Voice conveys many of the intangibles underlying the written word. A voice can touch the human spirit and deliver a message on its' own merits. Audio can build community and maintain relationships.

Audio is the most mature of the streaming technologies and doesn't have the bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates.

It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increases the value of an audio message delivered from a website for the typical user. And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming.

Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product's appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives.

Retailers can integrate audio into their operations in several ways. Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text. Booksellers can have &quot;special events&quot; that offer audio excerpts from selected titles. Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist's work. (Think of those audio tours that museums offer.)

Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluate the material being offered. The ability to sample the product is a potent and practical selling aid.

Business-to-Business sites and corporate Intranets can also harness the power of audio. The need to provide up-to-the-minute information for employees and customers can be well served with streaming audio and the telephone. Integrating audio into the corporate communications mix is a tool that is easy to use and addresses the need to communicate with a distributed work force.

In both the retail and business-to-business marketplace, audio can and should be used to maintain those all important customer relationships. Voice messages add a personal touch that intrigues the listener and encourages them to remain on the site.

Employee training is greatly enhanced with audio. Use it to orient new employees and keep the information archived on the site for easy reference. Sales training can also be archived and quickly retrieved when needed. The ability to offer customized audio training materials on a 24/7 basis makes streaming audio a very versatile and efficient learning tool.

Some words of caution are also necessary. Audio, just like any other value-added technology, has to be used judiciously. It should be employed for a specific purpose and to enhance the text based message being delivered. Think of your audience and how you'd like them to interact with your website. Keep in mind that your visitor may be coming to your site while they're at their place of business and plan accordingly.

The future of streaming audio is bright and filled with promise. More and more Internet users have become familiar with streaming audio and use it everyday. Internet radio broadcasts are extremely popular and are now being employed as effective advertising vehicles. Audio e-mail messaging is becoming widely available and is being positioned as a practical business tool. Consumers are attaching audio messages to greeting cards and experimenting with Internet telephony. Streaming audio will allow the average Internet user the ability to create content that conveys the power of voice and the emotions that it conveys.

So?why aren't you using audio?

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to: <a href="mailto:Ronni@wbcimaging.com">Ronni@wbcimaging.com</a> 520-742-5780 <a target="_new" href="http://www.wbcimaging.com">http://www.wbcimaging.com</a>

Why I Hate Flash Audio and What I Did About It

I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.

I love downloadable audio. Missed that teleseminar you signed up for? Just download the MP3 (or Real Media, or Windows Media, or QuickTime) file and it's almost as good as being there--maybe better.

But I really dislike streaming audio of the kind you can't download, and I find the new trend to use Macromedia Flash to provide audio clips online particularly irritating.

Why? Because I don't want to have to sit in front of my computer screen to listen to something. The only time I might want to do that would be if I were taking notes, or if the recording were a set of instructions on how to do something with a computer program. When I'm at my computer, I'm usually busy doing something that requires concentration (like writing).

I want to do my listening when I'm away from my computer and doing something that occupies my hands but not my full attention. In my case, that's primarily when I'm driving and when I'm cooking. And while I could theoretically prop my laptop on the passenger seat while I drive, I can't (yet, anyway) get a connection to the Internet while going 65 miles an hour. Besides, the car stereo has much better speakers than the laptop does.

The whole point of podcasting, after all, is to allow people to download and listen at their leisure, the same way RSS news aggregators let you collect blog headlines and other news at your own convenience. These streaming-only audio clips (.ram as well as Flash) don't give you that option. And that snarks me off.

And yes, I do realize that people want to protect their intellectual property and that's one reason they use non-downloadable streaming audio. I respect that. But I don't want to sell or otherwise redistribute their material. I just want to listen to it on my time. To users of streaming audio I pose the question: would you rather I just didn't listen? Would you really prefer that I just miss your marketing message altogether?

Because that's what was happening before I thought of a way around the Flash barrier.

In May I made one of my best investments of 2005 and bought a $10 mini-stereo audio cable. I plug one end into the laptop's headphone socket and one end into the cassette recorder's microphone port. Or I plug the other end of the cable into the microphone port on the laptop and record it onto my computer to play on my new MP3 player. (My current preferred recording software is the freeware program Audacity, available at http://audacity.sourceforge.net/download/ in versions for Windows, Mac, and Linux.)

It works like a charm. I now have access to all kinds of things I never would have listened to before, all thanks to a simple cable.

Now all I need is one of those car stereos with an MP3 player built in.

(c) 2005 Sallie Goetsch

"Author-izer" Sallie Goetsch started helping other people with their writing at the age of nine. Before going into business for herself, she translated, directed, produced, and was sometimes forced to act in Greek and Roman plays, as well as founding an electronic journal. Her FileSlinger(TM) Backup Blog (<a target="_new" href="http://www.fileslinger.com/blog">http://www.fileslinger.com/blog</a>) was recently featured in the San Francisco Chronicle. Visit <a target="_new" href="http://authorizer.fileslinger.com">http://authorizer.fileslinger.com</a> to learn how to become an author whether or not you can write.

Eight Reasons Why You Must Add Audio to Your Website

NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.

NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES
Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.

NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER
Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the more likely they are to buy your product or service.

NUMBER 4 : AUDIO ADDS CREDIBILITY TO YOUR WEBSITE
Adding your own voice to your website helps prospects identify with you personally, warming them to your products and services in a way that cannot be achieved by any other existing marketing technique and converting more prospects to buyers.

NUMBER 5 : AUDIO PUTS YOU MILES AHEAD OF YOUR COMPETITORS
While your competitors still hang around in the dark ages of Internet marketing, placing audio on your website gives you an enormous competitive advantage. Visitors will trust you more than your competitors and trust is the number one vital ingredient for making visitors part with plastic.

NUMBER 6 : AUDIO EHANCES EMAIL AND NEWSLETTER COMMUNICATIONS
Used in emails and ezines, audio allows you to communicate personally with your clients and subscribers, creating rapport and warming your market in a way not possible with text and graphics.

NUMBER 7 : AUDIO IS CHEAP
Basic streaming audio buttons can be put on your website for as little as $19.95. Even the most advanced solutions cost around the $97 mark! Considering the uumph these little audio buttons give your site, a once off payment of 97 bucks is not a lot to part with!

NUMBER 8 : AUDIO IS SIMPLE TO USE
You don't have to be a techie geek to put audio on your website. Most of the solutions out there require no html or flash know how at all. They are designed to be user friendly so even the technophobe should have no problem getting the job done quickly and easily!

What are you waiting for ... go add audio now!

Tracey Meagher is the founder of QuickandEasy Audio, a website that reviews all the latest resources and tools available for adding audio to your website. Visit <a target="_new" href="http://www.quickandeasyaudio.com">http://www.quickandeasyaudio.com</a> to receive free audio resources that will get audio on your website in less than 60 minutes! [Copyright 2005 QuickandEasyAudio ]

What The Muscle Power of Audio Can Do for Your Site

How Audio can Influence Sales

Audio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.

Who can use Audio?

Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. For those that need help there are plenty of tutorials on how to place audio on your site all over the internet.

Audio and Affiliate Programs-Cause a ripple effect.

One commonly used strategy is to have audio reviews of the different affiliate programs you are associated with.

Find a product that pays a decent commission, write up a review of the product that you are promoting, use your written review as a script. Record the script in either .mp3 or .wav file. Upload the sound file, the website, and your done!

Audio can Increase Conversion Rates

If you are going to use audio clips for the affiliate programs you've chosen to promote, you may very well find that using audio can definitely increase your conversion ratio.

Keep your Audio file as small as possible. One important part for you to keep in mind is the size of your sound file, if the file is to large it will take &quot;forever&quot; to download and the majority of web surfers are impatient. Try and keep your audio review to 60 seconds or under. This should allow your webpage and sound file to download at the same time.

Keep in mind that you can place an audio clip on your site or inside an ebook, some people like audio some don't.

How Audio helps the visually impaired.

It all depends on your preferences, one benefit of using audio on your site is to accomodate the visually impaired.

Audio-Learn one step at a time.

Granted, creating an audio clip may seem a little confusing at first because you have to get familiar with the software you've chosen to use. But like most other tasks in life, practice makes perfect.

Audio-How is the file activated?

There are a couple of ways in which your visitor can activate the audio on your site. One is by clicking on a link, the other involves placing a small amount of code on your site that automatically downloads everytime you get a visitor to the page you've placed the audio clip on.

Audio-How about pop-up's and popunders?

You can also create pop-up's or pop-unders with an audio clip that downloads as the pop-up or pop-under window activates when your visitor goes to exit your site. An example of this would be to use your clip to encourage sign-up's for your ezine.

Audio-Where can you get tutored on this subject?

There are many tutorials on the net that teach people how to create pop-up's or pop-under's, there are also software programs that make the creation process a whole lot easier. There are also plenty of audio recording software programs out there, some are fr**, others cost money.

Final Comments:

By no means am I encouraging you to place audio on every page of your site, leave some pages as just plain text, others with text and a picture, and then text, picture and audio. What works for me may not necessarily work for you, but it never hurts to test. You won't know until you try.

Good luck,

Brian.

About The Author

Brian Holte is a freelance writer who owns <a href="http://www.theebookking.com" target="_new">www.theebookking.com</a> He publishes a monthly ezine covering topics related to creating ebooks, he shows you what works for him in hopes of helping you.

<a href="mailto:publish1@telus.net">publish1@telus.net</a>

Alternatives to MP3

Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio ? lossless and lossy, and for each of these methods there are many formats.

Lossless compression means that none of the audio data is removed during compression. Lossy compression means that audio data is permanently removed from the audio file. Lossy compression results in smaller files, but there is no way to rebuild the audio data to its original format. MP3 is an example of lossy compression.

Lossy Compression Formats

There are many alternatives to MP3 when it comes to encoding audio files. Microsoft reportedly developed the WMA format to avoid the licensing costs associated with MP3. WMA files can be played with the Windows Media Player that is included with the Windows operating system as well as many other audio players. It features similar encoding rates to MP3 and similar file sizes.

AAC (Advanced Audio Coding) is the format preferred by Apple and is used for its popular iTunes and iPod products. AAC files can be smaller than MP3 files because it uses more efficient encoding technology. A 96 kpbs AAC file is similar in sound quality to a 128 kbps MP3 file.

Ogg Vorbis is another type of lossy compression and uses .OGG as the file extension. It is an open-source product and unlike MP3, there are no patent restrictions on its use.

Lossless Compression

For the audio purist who insists on the best quality sound possible, lossless compression offers CD quality sound. The tradeoff is larger files sizes ? while MP3 can compress audio in the range of 80% - 90%, lossless compression typically compresses the file by half.

Popular lossless formats include FLAC, Monkey's Audio, and SHN (Shorten). These formats are supported by many audio players and are popular for archiving CD collections as well as for trading music.

Hans is editor of the <a target="_new" href="http://www.selected-audio-reviews.com/product-pages/Howto.htm">Audio Howto Section </a> of the <a target="_new" href="http://www.selected-audio-reviews.com/">Selected Audio Review Guide</a>

7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clich?d sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio's power comes from its ability to engage more of your visitor's senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice ? and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi's Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it's far more fun to listen to Car Talk ? where you can experience Tom and Ray's intonations and phrasing ? than to read the same words.

Here are some of the ways you can employ audio on your website:

- Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

- Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

- Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

- Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors' appetites for more.

- Tips. Add interest to your site by describing an audio 'tip of the day' or 'tip of the week' in your own words. Be sure to offer access to previous tips, too.

- Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

- Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don't begin playing your message when the webpage loads. Instead, invite visitors to 'click here' to hear your voice. Keep your messages as short and concise as possible.

And avoid 'scripting' your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it's as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit <a target="_new" href="http://www.OnePageNewsletters.com">http://www.OnePageNewsletters.com</a> for your three free reports.

Creating Web Content Using Audio Recordings of Expert Interviews

Creating Web Content Using Audio Recordings of Expert Interviews

The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.

One of the Biggest Mistakes You Can Make Doing Business Online is Trying to Be the Expert on Everything

Many online business owners think that if they don't create their own content, they can't offer it or sell it. This is absolutely untrue. Moreover, if you don't get over this mental block, you will end by exhausting yourself and likely not completing many of your projects.

Instead of getting stuck in this way, try using audio recording to create content quickly and relieve yourself of the pressure of having to do everything yourself.

Find Experts on Your Topic and Interview Them "on the record."

Send an email to 5 people you'd like to interview, inviting them to chat with you for 30-45 minutes by telephone. Do this as often as you like, but at minimum twice a year.

Be sure to provide a few sentences about what you'd like to ask them and tell them what you're doing the interviews for. Let them know you'll be recording your interview so you can share their expertise with your online visitors.

Most experts will find your invitation appealing because they have to do very little preparation, they don't have to travel, and it gives them added ongoing exposure to your network. It's a great way for them to reach lots of new people with little effort.

There are Two Methods to Record Interviews: Use a Professional Service Or "Do-It-Yourself"

Using a Professional Service

There are different levels of service in the "audio recording" industry and lots of bells and whistles to choose from. At this point, to create an audio recording for your website visitors, all you will need is a way to put a link on your website in MP3 or RealAudio format.

You won't need CD or cassette duplication, but you may wish to consider it down the road.

Choose from the recommended services based on your budget and how much of the legwork you're willing to do on your own. Here are a couple of professional audio services - <A href="http://www.greatteleseminars.com">http://www.greatteleseminars.com</A> and <A href="http://www.audiostrategies.com">http://www.audiostrategies.com</A>.

Doing it Yourself

"Doing it yourself" has its benefits: You can record almost anything at the last minute without having to call a supplier. Over time, there are significant cost savings. And of course, becoming more technically savvy brings you a measure of independence that will add to your confidence as an online business entrepreneur.

There is a learning curve that involves a time commitment, and requires about a US$200 investment to get you started. If you are at least somewhat technically capable, and plan to record more than 15-20 hours of audio in the next year, have a good look at the following resource on doing your own recordings. You will save money by doing it yourself. In fact, perhaps it's worthwhile hiring a virtual assistant to learn this for you.

This article on how to record TeleClasses and create passive revenue is clear, detailed and quite technical: <A href="http://www.todayscoach.com/2002/0826/default.html">http://www.todayscoach.com/2002/0826/default.html</A>. It contains everything you need, including step-by-step screen shots, to get started recording interviews from your telephone in your very own office.<BR><BR>Consider this: Interviewing people "on the record" not only helps you add content to your current websites, it is also a tried-and-true way of creating a complete information product. Set up three people to interview in the next two weeks, then package the recordings into a quick and dirty information product for sale. If you make sure your interviews provide answers to a specific problem your clients experience, you'll have a winner.

There's no reason why you can't open a brand new revenue stream just that quickly and simply.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit <A target="_new" href="http://www.multiplestreamsofcoachingincome.com/join.html">http://www.multiplestreamsofcoachingincome.com/join.html</A>.

Why Publishing MP3 Can Cost You A Fortune

This was news to me. It might be news to you too:

MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if:

It's for personal use or non commercial reasons (not generating income). OR - if your company revenue is below $100,000 a year.

Now, these rules might change of course. Make sure to check these yourself and ensure you're up to date by visiting mp3licensing.com for full details.

However, when there's alternatives I don't see why anyone publishing audio online would want to or should publish in MP3 format.

So what's the best alternative? Well - it's all about OGG.

Okay, a slightly strange name. Here are the facts:

OGG is just as high quality as MP3.

OGG is just as quick to download as MP3.

OGG is open source - this means no fees due, ever (for full details on OGG visit vorbis.com).

The only current downside of OGG is that it isn't as widely supported by audio players as MP3.

BUT - I'm convinced this will change. As more and more online publishers say "No!" to paying hefty and unnecessary licensing fees, more and more audio will be published online in OGG format, meaning more and more audio players will support OGG.

So if you're currently publishing audio online in MP3 format, what does this mean for you?

Well, my advice is to convert your audio from MP3 format to OGG format, without delay.

Now I'll admit it can be a little bit time consuming, but once it's done, it's done. And would you rather make a little effort to convert your audio, or pay licensing fees year after year?

So how do you convert MP3 to OGG? Easy - use an audio converter. You'll find a ton of high quality free ones by searching download.com and also sourceforge.net. My personal favorite is WinLAME (awful name, great software) from winlame.sourceforge.net.

So use WinLAME to convert your MP3 to OGG. Pay attention to keeping the MP3 and OGG files around the same size (I've actually found OGG files to be slightly smaller). And then compare the audio quality. I'll be surprised if you can find any difference between them.

Now this conversion process might take a while. For about six hours of audio it took my computer at least a couple of hours of processing time. But I just left the computer to it and came back when it was done. You can even leave this process running overnight if you have a lot of audio to convert.

Now here's an extra snippet you need to pay attention to:

Some OGG audio has "Tags". Tags are extra information inside the audio file which often includes the name of the song for example.

At this time (this will probably change) some audio players have trouble playing OGG with "Tag" information in them. So take the tag information out. It's easy and doesn't affect the audio in any way - here's how you do it:

Download "MP3Tag" from mp3tag.de/en/. Install the software, and start it up. Then just choose to "Remove All Tags" from your OGG files. This process takes literally two minutes but is very important.

Now after you've converted and de-tagged the OGG audio, you'll need to upload it to your server of course.

Then you'll have to change all your download links. This is fiddly, but needs to be done. For example - you would need to change all your links from:

www.domain.com/folder/audio.mp3

To:

www.domain.com/folder/audio.ogg

Then test every download link to make sure it's working correctly.

Important Note: Don't forget about the audio you've got in Zip files too. You'll need to recreate those Zip files with OGG audio instead of MP3 audio and re-upload them.

If you're not sure where all the MP3 and Zip files are on your websites, here's an easy way to list them:

Now, this only works on Unix-based servers (which covers Linux servers, FreeBSD...etc - ask your web host if you're not sure)...

This is pretty advanced so don't do this if you're not comfortable with the process. Or ask your web host to do it for you if they're happy to do that:

You need to Telnet into your server and then type the following:

find . | grep mp3 > allmp3

Then type:

find . | grep zip > allzip

This will then give you two files on your server: allmp3 & allzip

Download these files and take a look at them in a text editor. They'll show you the path of every MP3 and Zip file on your server so that you can quickly and easily find which files you need to convert to OGG. Dead handy.

Okay - so after you've converted and uploaded the audio, you'll need to change the text around the download links. You'll need to take out any mention of "MP3" from your website.

I don't suggest replacing it with "OGG" on a sales page for example since that will probably confuse people. Just replace "MP3" with "downloadable audio" or "high quality downloadable audio".

And then on your download pages mention that the audio is in OGG format which is just as high quality as MP3 and just as quick to download. Then link to a couple of audio players that you know for a fact support OGG.

The audio players I personally mention are Winamp from winamp.com and Quintessential Player from quinnware.com.

Important Note About Winamp: As I write this only the Full version (not the Lite version) of Winamp supports OGG successfully. So make sure to tell your visitors to download and install that version. It's still free though so your visitors won't have to spend any extra money just to listen to your audio.

And that's pretty much all the steps needed to convert your published audio from MP3 to OGG, which can save you a small fortune in licensing fees without compromising audio quality or speed of download.

Louis Allport is the creator of over thirty (and counting) unique and high quality information products selling very successfully online.

He is directly involved with every step of the product creation and marketing process including finding the market, creating the content, building the marketing process and materials, as well as developing consistent and qualified traffic streams.

One of Louis' recent products reveals a proven four-step formula that can make creating best-selling online products a lot more predictable: <a target="_new" href="http://www.createoffers.com/new/">http://www.createoffers.com/new/</a>

DVD Audio: An Introduction

DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order to play back DVD Audio discs, players have to be specially designed to support the format. So far, consumer electronics manufacturers have announced a range of DVD Audio players, including home decks, portable players and devices for cars.

DVD Audio has a sampling rate of up to 192kHz compared to a maximum of 44.1kHz for CD. It also supports resolutions of up to 24 bits, compared to 16bits on CD.

The idea behind DVD Audio is that it allows producers to give listeners a playback experience that is much more faithful to the original master recording that has been possible previously.

DVD Audio discs have a much higher capacity than CDs. This extra space can be used to provide audio at the highest possible quality or for longer recordings, or to provide additional material, such as information on the artist, photos and even video, all of which can be displayed on a television screen. Alternatively, DVD Audio discs currently on the market from the likes of the Warner group of labels have the audio content in both DVD Audio format and as Dolby Digital surround so that they can be played back on regular DVD players.

DVD Audio discs are navigable in the same way as DVD Video when played back on a player connected to a TV set. Users can select the required track from an on- screen menu and with an internet connection, can click on links to go to websites.

These dual format discs are a good way to kick-start the market while DVD Audio players are still relatively rare. The market will also be helped by combined DVD Video and Audio players.

Robert Armstrong is a contributor to <a target="_blank" href="http://www.the- hdtv-tuner.com">The HDTV Tuner</a> - a guide to the kit, the content and the issues related to HDTV.