Seven Ways to Warm Your Prospects Using Website Audio

Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clich?d sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. Most visitors to your website will have computers with audio capabilities. Using your own voice, you can deepen the impact of your sales message and develop a stronger connection with your visitors. Many websites using streaming audio to promote and sell services claim that audio increases their conversion by as much as 300%! Why is audio such an effective marketing tool? It's simple really. It's a well-known fact in consumer psychology that the more senses you engage, the easier it is to communicate a message and motivate a sale. Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more powerful than the sense of sight. Internet surfers remember only 20% of what they read, but remember an amazing 70% of what they hear. Visitors respond to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio's power comes from its ability to reinforce your message by engaging your visitor's most powerful senses. Listed below are some of the most powerful ways to use streaming audio on your website: Introductions: Use streaming audio to introduce yourself, your website and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web experience and helps develop trust between your and your prospect. Testimonials: It's a proven fact that testimonials that include a photograph appear more credible to visitors that those with text only. Testimonials that include text, a photo AND an audio note are the next best thing to having satisfied customers call your visitors and tell them personally how great your products are! Assurances: Placing audio notes at important points in your website, such as order forms, or payment links, is an excellent way to reassure visitors about common concerns. Streaming audio can be use to explain the payment process, security issues, merchant account details and any other concerns visitors may have relating to your website. Instructions: Streaming audio buttons allow you to quickly provide instructions to visitors. A great example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what you must do to make a successful submission supports each step of the article submission process! Tips: Over 80% of web surfers will click on link offering a tip? Why? Because they know a tip is a short piece of useful information. Reading a tip is not like reading an instruction manual. It's a chance to gain some information quickly. Provide an audio tip on your site each day and you'll find people just can't get enough of pressing that play button! Teleconferences and Seminars : Streaming audio is a great way to provide your visitors with playback on seminars and teleconferences. Thanks You's: Create a streaming audio message to send in emails every time a client or prospect buys your product or service. Acknowledging a purchase personally is a fantastic way to build up customer loyalty and boost repeat sales. Finally, a brief word of caution! Audio is an effective tool when used responsibly. Don't hit your visitors with audio as soon as they arrive at your site. You never know where people are accessing from or what other sound may be running on their computers. I've read about visitors being really annoyed by audio that played without invitation because they were listening to CD's or were sitting in their workplace. It's important that visitors have control over the audio. A simple invitation to click is all it takes. You'll be surprised at how many people are driven by curiosity and will feel compelled to click the play button. Also take time to prepare your message well. Try to animate your voice and inject some personality into your message by being conversational rather than formal. Most important of all, be confident and be yourself! This article may be reproduced in its entirety only if unaltered and the resource box is included. Tracey Meagher is the founder of QuickandEasyAudio.com, a website that reviews all the latest resources and tools available for adding audio to your website. Visit <a target="_new" href="http://www.quickandeasyaudio.com">http://www.quickandeasyaudio.com</a> to receive free audio resources that will help you add audio to your website in less than 60 minutes!

Teleseminars, Audio Downloads, Podcasts: Listen Up So You?ll Learn and Earn More

<b>Internet Marketers love audio.</b> You can't blame them. They used to have to spend weeks, or even months, writing an ebook to have something to sell. Now, they just pick a hot topic, interview an expert for a couple of hours with the recorder turned on, and Bam! They've got a hot new information product. The audience for these products seem to love audio too. It's certainly quicker than reading a book. Because it can be produced more quickly, information can be more timely. One late summer day in 2005, Google changed how it ranked AdWords. That same night a teleseminar on the subject drew thousands of listeners. <b>Audio is Great Except for One Problem</b> Audio looks to be a perfect medium for online learning and communication except for one thing. A lot of folks don't know how to listen very well. Not the kind of listening you need to do if you're going to learn something. Check with participants right after a teleseminar ends and they say they learned a lot. Ask them about it a few days later and most report they've forgotten exactly what it was they learned. That's true whether it's a seminar, a podcast, or even an audio download. Even when they have the file, most people don't listen more than once. Listening to learn and to retain is actually a skill that has to be developed. It's not hard. You just have to know a few tricks. Once you do you'll be able to hang on to the key parts of what you hear. You'll remember new knowledge so you can apply it to your own marketing and business efforts. You'll start listening to learn and earn more. <b>5 Tips For Honing Your Listening Skills So You Can Learn More</b> <b>Prepare.</b> Give some thought in advance to what the speaker will talk about. Try to determine what you know and don't know about the subject. That way, when the presentation starts, you'll be ready to pick up on those areas you don't know as much about. Download and review any material provided in advance. If you have time, search for related material online and scan to get more background on the subject. <b>Focus.</b> Once the speaker starts, concentrate. That's actually not as easy as it sounds. Our minds think 4 times faster than a presenter speaks. That's why it's so easy to find your mind wandering while listening. Three quarters of the time your mind is twiddling it's virtual thumbs! You've just got to keep bringing your attention back to the subject. Also, make sure you eliminate distractions. Instead of gripping a phone handset, use a speakerphone or headset. If you're attending a seminar, make sure to sit where you can see and hear clearly. <b>Find Your Purpose.</b> Determine both before and during the presentation what makes it important TO YOU. It needs to have a purpose ? a concrete, vivid reason. You won't have much motivation to listen without one. If it turns out you can't find a purpose, stop listening. Go on to something that uses your time more effectively. <b>Look for Patterns.</b> Visualize the patterns of organization in what's being said. It will help you remember key points. Patterns are easier to recall than isolated facts. For example, how does the speaker begin and end each topic? With a brief summary of the main idea? What about details or examples? Are they used to make certain points? Can you easily see the relationship between the points presented? It's likely you'll find more organization in prepared speeches and seminar presentations than teleconferences, particularly interviews. But presenters almost always start with some idea of structure even if they drift off course. Do your best to find it. <b>Take Notes.</b> It's true what they told you back in school. Taking notes enhances listening and recall. When you take notes, though, don't go overboard with detail or they just become another distraction. Tie them to the patterns and structure you find. Not everything is equally important. Be selective. Think of your notes in terms of review. The one thing that really helps recall is what almost no one does: review notes after the presentation and in the future. <b>Listen Well and You'll Learn and Earn More</b> Listening to learn is a skill you have to develop. You've just seen five tips that will help. Once you do you'll be able to more easily remember what you hear in teleseminars, podcasts and audios. You'll remember new knowledge so you can apply it to your own marketing and business efforts. You'll start actively listening and you'll learn and earn more. Ronald A Murphy is a Copywriter and Graphic Designer specializing in Direct Response and Internet Marketing. Murphy writes and designs sales letters, direct mail packages, inserts, web sales pages, direct email, newsletters for marketing, Internet articles, white papers, and other sales focused materials. He provides expertise to clients serving financial, business, technology, health, opportunity and fundraising markets. For more information on copywriting and marketing, visit his site at <a target="_new" href="http://www.RAMurphy.com">RAMurphy.com</a>. There you can subscribe to his newsletter, R A Murphy's Copywriting and Design Tips. You can also read Murphy's Blog on Copywriting and Design for Internet and Direct marketing at RonaldAMurphy.com. Copyright 2005 Ronald A Murphy. Permission to reproduce this article in any form is freely given so long as the text and this credit box stays as is without modifications.

Jingles - What Constitutes A Successful Jingle Campaign?

What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success. Jingle Campaign #1, Mr. Chau's Chinese Fast Food: <a target="_new" href="http://www.soundad.com/audio/MrChau.mp3 ">http://www.soundad.com/audio/MrChau.mp3</a> This radio & TV musical identity has been the cornerstone of Mr. Chau's campaign since 1996 and is still a current hit. In that time span he has grown from 6 to 22 regional locations. We were asked to find a creative and fun way to reach an across-the-board demographic (including children), with as much of his full menu as possible in the :60 radio spot. We decided that the variety on Mr. Chau's menu needed to be reflected with creative variety so we brought in a multiplicity of personalities and singers and pieced them into an up-tempo musical track punctuated with chopstick percussion. Click or paste the link above to listen. The 2nd campaign is a :60 radio & TV jingle for the Northern California Marine Association's Boat Shows in the San Francisco Bay Area, Sacramento and San Jose, California. They were targeting a A35-64 demo but also wanted it to appeal to children. We chose reggae music as the vehicle and fun lyrics with great vocals to sell the boating lifestyle. The campaign is relatively new but is a smashing success. Click the following link to hear the jingle "Only in a Boat": <a target="_new"href="http://www.soundad.com/audio/NCMA.mp3">http://www.soundad.com/audio/NCMA.mp3</a> Campaign #3 is a national :30 TV spot (with jingle) that we wrote and produced for DAB (Low Carb) Beer. They wanted to target a specific female audience 25-34 with this low carb offering. They asked us to create something that was a musical cross between the Bangles and Sheryl Crow. Again, this has been a successful campaign for them. Grab a DAB at the link below: <a target="_new"href="http://www.soundad.com/audio/DAB.mp3">http://www.soundad.com/audio/DAB.mp3</a> Campaign #4, Petaluma Auto Plaza has a huge electronic sign on Hwy 101 in Northern California that we determined was the focal point of their campaign. We decided to "put them on the map" by writing a jingle in a Gospel Revival style: "I Saw the Sign in Petaluma" and we brought in gospel diva Jeannie Tracy (from Whitney Houston's Band) to sing it. <a target="_new"href="http://www.soundad.com/audio/pet_auto_plaza.mp3">http://www.soundad.com/audio/pet_auto_plaza.mp3</a> In order to create a truly successful jingle branding campaign that will cut through the clutter, a jingle/music production company must be willing to go the distance to help you position your products (or business) predominantly in the public consciousness with creativity and integrity. We spare no expense to get the best creative and musical talent to make our clients sparkle on the airwaves. You should expect the same of any company you choose to partner with. Don't settle for less. Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk's Sound Advantage <a target="_new" href="http://www.soundad.com">http://www.soundad.com</a> creates and produces jingles and custom musical productions for radio and TV advertisers worldwide from small market to national in scope.

Streaming Audio Recorders

1. i-Sound WMA MP3 Recorder 6.x - On Sale<br> www.abyssmedia.com i-Sound Recorder turn your computer into complete audio recording studio. You can record sound from internal or external source into MP3, OGG, WMA, APE, WAV format sound file directly without costing any other disk space. With VOX feature program can become ideal solution for automatical digitizing LPs and Cassettes. 2.Handy MP3 Recorder 4.0 - On Sale<br> www.audio-recorder.biz Handy MP3 Recorder is an award winning high-quality sound recording software for windows. It enables you capture any sounds of your PC into MP3 or WAV files quickly and easily! By using Handy MP3 Recorder you can record sounds from MIDI, Internet broadcasts, streaming media and your microphone. 3. Ease MP3 Recorder 3.6 - On Sale <br> www.audiotool.net Ease MP3 Recorder Ease MP3 Recorder may record sound which are played through your sound card and any other sound sources like microphone, VCR, Audio tape player etc. You can use it to grab any sound including music, dialogs from movies, game sounds and etc from your local computer or the internet. Captured sounds can be saved in WAV or MP3 format, using real-time conversion (without creating temporary files). The program offers direct support for RealPlayer, Winamp, Windows Media Player , Power DVD, Flash, Quick time and many others. 4. Audio Record Wizard 3.99 - On Sale<br> www.nowsmart.com Audio Record Wizard is a sound recorder software, which offers professional recording features with mp3 support. The audio recorder program is designed to work directly with your sound card, so it can record almost all audio from your sound card at near-perfect quality. So, you can record sound from a microphone, line-in, and just about any other programs (like winamp, realplay, windows media player). audio record wizard can also record directly to mp3 format if you choose, saving you valuable disk space. Ron Brown sells audio recording software at <a target="_new" href="http://www.best-mp3-recorder.com">http://www.best-mp3-recorder.com</a>

Why Arent You Using Audio?

As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience. The answer, at this stage of Internet evolution, is audio. Voice, by itself, provides the means to enhance a user's enjoyment of the Internet. Voice conveys many of the intangibles underlying the written word. A voice can touch the human spirit and deliver a message on its' own merits. Audio can build community and maintain relationships. Audio is the most mature of the streaming technologies and doesn't have the bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates. It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increases the value of an audio message delivered from a website for the typical user. And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming. Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product's appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives. Retailers can integrate audio into their operations in several ways. Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text. Booksellers can have &quot;special events&quot; that offer audio excerpts from selected titles. Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist's work. (Think of those audio tours that museums offer.) Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluate the material being offered. The ability to sample the product is a potent and practical selling aid. Business-to-Business sites and corporate Intranets can also harness the power of audio. The need to provide up-to-the-minute information for employees and customers can be well served with streaming audio and the telephone. Integrating audio into the corporate communications mix is a tool that is easy to use and addresses the need to communicate with a distributed work force. In both the retail and business-to-business marketplace, audio can and should be used to maintain those all important customer relationships. Voice messages add a personal touch that intrigues the listener and encourages them to remain on the site. Employee training is greatly enhanced with audio. Use it to orient new employees and keep the information archived on the site for easy reference. Sales training can also be archived and quickly retrieved when needed. The ability to offer customized audio training materials on a 24/7 basis makes streaming audio a very versatile and efficient learning tool. Some words of caution are also necessary. Audio, just like any other value-added technology, has to be used judiciously. It should be employed for a specific purpose and to enhance the text based message being delivered. Think of your audience and how you'd like them to interact with your website. Keep in mind that your visitor may be coming to your site while they're at their place of business and plan accordingly. The future of streaming audio is bright and filled with promise. More and more Internet users have become familiar with streaming audio and use it everyday. Internet radio broadcasts are extremely popular and are now being employed as effective advertising vehicles. Audio e-mail messaging is becoming widely available and is being positioned as a practical business tool. Consumers are attaching audio messages to greeting cards and experimenting with Internet telephony. Streaming audio will allow the average Internet user the ability to create content that conveys the power of voice and the emotions that it conveys. So?why aren't you using audio? Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to: <a href="mailto:Ronni@wbcimaging.com">Ronni@wbcimaging.com</a> 520-742-5780 <a target="_new" href="http://www.wbcimaging.com">http://www.wbcimaging.com</a>

Add Audio to Your Web Site and Increase Your Sales up to 35%!

Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need?</p><p>What else could increase your conversion rate?</p><p>Audio!</p><p>All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?"</p><p>Because it can increase your sales by up to 35%!! That's why.</p><p>Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer.</p><p>Some of the things you can do with audio to enhance your site are:</p><p>* Create audio greetings</p><p>* Create audio testimonials</p><p>* Narrate tutorials</p><p>* Create audio ezines</p><p>* Add audio files for your visitors to download</p><p>* Create audio articles</p><p>* Add your band's music clips as tempting teasers to get buyers</p><p>* Read children's stories</p><p>* Tell Jokes</p><p>* Sing...</p><p>* Add music as a background to your web site (Tastefully - please!)</p><p>This list goes on and on.</p><p>Let's quickly cover a couple of the items on the list and see what the advantages are.</p><p>Create Audio Greetings:</p><p>Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?</p><p>Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice.</p><p>Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.</p><p>Audio Testimonials:</p><p>What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?</p><p>It's hands down the one with the audio.</p><p>All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.</p><p>NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.</p><p>Piece of cake!</p><p>There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.</p><p>Create Audio Ezines:</p><p>Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)</p><p>It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.</p><p>Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.</p><p>How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!</p><p>Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.</p><p>How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?</p><p>Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this...</p><p>So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses.</p><p>That's a good start :)</p><p>Remember those audio testimonials?</p><p>Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)</p><p>Microsoft: http://microsoft.com (Free)</p><p>Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.</p><p>Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free.</p><p>Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.</p><p>There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!).</p><p>Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)</p><p>Remember all that extra family time you are going to have since you won't have hardly any customer service issues?</p><p>Real: http://real.com (Free)</p><p>Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.</p><p>Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc.</p><p>Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html</p><p>If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html</p><p>Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at:</p><p>http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation.</p><p>So if you are thinking of enhancing your PowerPoint slides and are going to download this, you don't need to download Producer separately.</p><p>Shoutcast: http://shoutcast.com (Free)</p><p>Start your own radio station for free. And obviously link to it from your web site and broadcast tutorial and educational content on your niche topic. Free to record and free to broadcast.</p><p>Live365: http://www.live365.com (Fee)</p><p>You can also start your own radio station starting at only $7/month.</p><p>Pirate Radio: http://pirateradio.com (Fee)</p><p>Purchase software for $29 one-time fee that will having you broadcasting in about 1/2 hour.</p><p>Keep your eyes peeled for more audio/video/multi-media related articles in this series. We will be talking about different types of audio files, conducting interviews, recording tutorials, adding audio testimonials to your web site, and more. :)</p><p>By the time we're done you will be an audio / video master!</p><p>"Techie" Teri Mramer is the busy web master at TreeFree Publishing, The Editor of Epublishing Express- The only ezine that teaches ebook and ezine publishing with screenshots and videos! <a target="_new" href="http://epublishing-express.com">http://Epublishing-Express.com</a> Also author of "Easy Web Site Audio!" The Easy Web Site Audio tutorial! e-Manual comes with 15 how-to videos. Add audio to your web site in about an hour! <a target="_new" href="http://easy-web-site-audio.com">http://Easy-Web-Site-Audio.com</a>

WAV; Useful Applications; Recording Your Tapes or L.P.s to CD

My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.</p><p>I have decided therefore, to devote the next few articles to addressing some of the questions I have received about this first article.</p><p>Keep in mind that the wav. format is the one that is used for burning directly to CD. To do this, you just need to open your CD burning software, find your wav. file and drag or drop it into your burn list.</p><p>Also keep in mind that you can record directly to wav. and forgo the midi. format completely. Midi. has some specialized recording uses that I will cover later in subsequent articles.</p><p>For now, some useful things that you can do by recording directly to the wav. format;</p><p>For example, someone asked about recording your old L.P.s (What's that?) or tapes to CD.</p><p>To do this, you need to hook-up a tape player or record player (?) to the input of your sound card.</p><p>Most newer computers have a sound card, accessible from the back panel. If you look there, you will see the inputs to your sound card; an input for a microphone that will usually have a little microphone picture by it and another input for stereos and such. You will usually also find outputs for additional speakers.</p><p>The general input for stereos and such is where you plug the output of your player.</p><p>Next, find the software for your sound card. This can often be found in accessories. The software should include a recorder. You may have to select the proper input in your recorder's options or file menu.</p><p>Next, play your tape or L.P. while recording it with your sound card recording software. This recording can be saved directly as a wav. file and then easily burned to CD.</p><p>If your source is an older L.P. that has scratches, there is software available to clean it up.</p><p>If, by chance, you don't have a sound card, you may wish to purchase one. Go down to your local computer store and pick one up for a surprisingly low price.</p><p>I have recorded entire L.P.s to CD including some rare 45s of luminaries like Mario Lanza</p><p>Brian Beshore is a graduate of the Peabody School of music. He has played in many groups, in well known venues such as the Coach House in San Juan Capistrano, where he was part of the opening act for Hunter S. Thompson. You can hear his music at <a target="_new" href="http://www.dizzyobrian.com">http://www.dizzyobrian.com</a>