Adding Streaming Audio to Your Website

Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. You can also add streaming audio to your newsletter or blog for a personal touch that will keep the interest of your readers and subscribers.

Streaming audio can be used in welcome messages placed on the first page of your web site. Adding a personal welcome message to your readers and explaining some of the features they can explore on your web site is an excellent way to enhance the experience of the customer. You may also want to add streaming audio to your web site in the form of testimonials from satisfied customers. Most computer users have the capability to hear audio messages and will find it a refreshing change from monotonous text that may or may not hold their interest. Your newsletter or blog will benefit from the use of streaming audio as well. You may want to add a new helpful tip in audio form each day to your blog, or include audio product updates in your newsletter.

Adding streaming audio to your web site, newsletter, or blog is no longer a frivolous addition. It is not difficult or expensive to add audio to your web site and you will find that your customers enjoy this new feature. The audio content should be conversational and pleasant, and sound as natural as possible. You can write down the topics and points you would like to cover in your streaming audio message, but record your message as if you were speaking to friends and family. Adding streaming audio to your web site, newsletter, or blog is the perfect way to give your customers a personal message that will give them confidence in your sincerity and integrity.

For more valuable resources for growing a successful business head over to <a target="_new" href="http://www.redrockva.com">http://www.redrockva.com</a> today!

How to Use Your Computer as a Recording Studio

A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Today, computers designed for home use are powerful enough to emulate an entire recording studio, and can be used for everything from multitrack recording to audio editing and scoring music for videos.

This &quot;democratizing&quot; of recording techniques has opened up the entire recording industry to anyone with the proper software and hardware. With software packages costing a few hundred dollars and professional-quality audio interfaces costing less than $100, anybody can have a virtual recording studio in their home.

Some of the big names in the audio recording field are Cubase, ProTools, Sonar and Sound Forge. Each of these Digital Audio Workstations (DAWs) can be used for multi-track recording and editing and have the ability to combine recordings with &quot;virtual instruments&quot;.

Virtual instruments are computer-generated sounds that can be played via MIDI. Traditionally, MIDI was used to send music data to hardware devices like keyboards and sound modules, but computers are now powerful enough to emulate sound modules. Instead of hooking up cables to an external device to play MIDI tracks, virtual instruments can be loaded into the computer's memory to play any type of sound.

MIDI tracks can be combined with audio tracks and all of it played back in perfect synchronization. All tracks can be processed with effects like reverb and chorus, and the entire mix can be compressed for a professional sounding result.

Although professional sound recording packages can be fairly expensive, you can get your feet wet by trying out one of the shareware programs that are available. They will allow you to see the capabilities of digital recording, and if you want to develop your interests further you can later buy one of the professional programs.

Hans is editor of the <a target="_new" href="http://www.selected-audio-reviews.com/product-pages/Howto.htm">Audio Howto Section </a> of the <a target="_new" href="http://www.selected-audio-reviews.com/">Selected Audio Review Guide</a>

DVD Audio: An Introduction

DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order to play back DVD Audio discs, players have to be specially designed to support the format. So far, consumer electronics manufacturers have announced a range of DVD Audio players, including home decks, portable players and devices for cars.

DVD Audio has a sampling rate of up to 192kHz compared to a maximum of 44.1kHz for CD. It also supports resolutions of up to 24 bits, compared to 16bits on CD.

The idea behind DVD Audio is that it allows producers to give listeners a playback experience that is much more faithful to the original master recording that has been possible previously.

DVD Audio discs have a much higher capacity than CDs. This extra space can be used to provide audio at the highest possible quality or for longer recordings, or to provide additional material, such as information on the artist, photos and even video, all of which can be displayed on a television screen. Alternatively, DVD Audio discs currently on the market from the likes of the Warner group of labels have the audio content in both DVD Audio format and as Dolby Digital surround so that they can be played back on regular DVD players.

DVD Audio discs are navigable in the same way as DVD Video when played back on a player connected to a TV set. Users can select the required track from an on- screen menu and with an internet connection, can click on links to go to websites.

These dual format discs are a good way to kick-start the market while DVD Audio players are still relatively rare. The market will also be helped by combined DVD Video and Audio players.

Robert Armstrong is a contributor to <a target="_blank" href="http://www.the- hdtv-tuner.com">The HDTV Tuner</a> - a guide to the kit, the content and the issues related to HDTV.

Adding Streaming Audio to Your Website

Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. You can also add streaming audio to your newsletter or blog for a personal touch that will keep the interest of your readers and subscribers.

Streaming audio can be used in welcome messages placed on the first page of your web site. Adding a personal welcome message to your readers and explaining some of the features they can explore on your web site is an excellent way to enhance the experience of the customer. You may also want to add streaming audio to your web site in the form of testimonials from satisfied customers. Most computer users have the capability to hear audio messages and will find it a refreshing change from monotonous text that may or may not hold their interest. Your newsletter or blog will benefit from the use of streaming audio as well. You may want to add a new helpful tip in audio form each day to your blog, or include audio product updates in your newsletter.

Adding streaming audio to your web site, newsletter, or blog is no longer a frivolous addition. It is not difficult or expensive to add audio to your web site and you will find that your customers enjoy this new feature. The audio content should be conversational and pleasant, and sound as natural as possible. You can write down the topics and points you would like to cover in your streaming audio message, but record your message as if you were speaking to friends and family. Adding streaming audio to your web site, newsletter, or blog is the perfect way to give your customers a personal message that will give them confidence in your sincerity and integrity.

For more valuable resources for growing a successful business head over to <a target="_new" href="http://www.redrockva.com">http://www.redrockva.com</a> today!

Dont Use Web Audio The Wrong Way

Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?

Resulting in?Making a great big mess of it all?

Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.

Here's what many people do, pretty systematically? to hinder their marketing and audio responses:

1. Speaking into the microphone without a care for what they're saying, how they're saying it and, without any regard to who's listening! That's pretty scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many? FAST!

SIMPLE SOLUTION - Write out a little script. Then, rehearse it. After that, record it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple.

2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the way to go. Now, for some, that may seem a reasonable way out, but what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most of us can detect when things seem out of sync. When things seem a little too? SLICK!

SIMPLE SOLUTION - If you really want to get someone else to do the voice audio for you, then make sure they've got a warm, natural personality that shines through in their voice. It'll win people over.

3. Sending the recorded audio message to your website, and then? FORGETTING ABOUT IT! Have you ever dialled a phone number, got an answer machine message that was either way out of date or just plain irrelevant? What an unprofessional image to portray. Well, that's why NOT attending to what's on your messages, could cripple you more than you'd know!

SIMPLE SOLUTION - Keep your audio updated! I'm not saying that you have to micro-manage it and change it every other day. But, keeping your messages fresh, alive and full of valuable, useful and usable information that addresses the needs of your audience? is what'll keep them loyal, attentive and eager to receive your future messages!

4. Leaving your audience mentally floating, not knowing what to do next. Have you ever experienced a scenario similar to this one: Whilst waiting on a train platform, an announcement is made to the waiting passengers as follows,

"due to a fault on the line, please expect further delays".

I'm in no doubt at all that this announcement would have left the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken the time to add is as follows,

"as we have not received any information from our control centre indicating the expected length of delay, you may like to consider hopping on bus number 19, leaving the bus stop adjacent to the station entrance in 7 minutes time. Otherwise, please continue to listen for further announcements, which we will endeavour to make every five minutes. Please also accept our sincere apologies for the delay and any inconvenience this may have caused you".

SIMPLE SOLUTION: People are silently begging to be told what to do next. If you can lead them to a specific outcome, they'll be putty in your hands! Whether it's instructions to go to a specific toll free number to get more information, or something they have to activate, like a membership number, whatever it is? tell them PRECISELY how to do it.

Web Audio, used correctly, will have a dramatic impact on the way in which your customers respond to you. They'll be so 'stuck' on your website and addicted to your audio messages, that you'll soon be sending out birthday cards to them!

FLASH AUDIO WIZARD has a simple in-built technology that'll give you the website personality you've always dreamed of. It's simple to use. It's easy to get started. Why not get your website 'speaking', today? Just visit <a href="http://www.FlashAudioWizard.com" target="_new">www.FlashAudioWizard.com</a>

Copyright 2004 Nick James

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and services. Subscribe to his Free Tip Of The Week at: <a href="http://www.Nick-James.com" target="_new">www.Nick-James.com</a> New Product: <a href="http://www.FlashAudioWizard.com" target="_new">www.FlashAudioWizard.com</a>.

7 Ways to Use AUDIO to Increase Your Web and E-mail Sales

Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust.

So let's think about how you can build that instant rapport with your prospects.

What Could YOU Do With Audio?

There are unlimited possibilities of what can be done with audio on Web sites and in e-mail, but here are seven simple ideas to get you started.

1. Greet Your Homepage Visitors.
Welcome first-time visitors to your Web site with your own voice. It's a much warmer welcome than text alone.

2. Create a Series of Audio Lessons.
Audio learning is hot! Teach your audience via your voice instead of just words on the page. Think about developing a series of mini-audio lessons for your prospects.

3. Share Your Interviews.
If you don't have an interview clip already, ask a friend or colleague to conduct a short, dynamic interview with you via phone. Record it and post it at your Web site. Or, do a series of interviews with other experts in your field and post them at your site to be listened to.

4. Samples of Teleseminars.
Want more signups for your free and/or paid teleseminars? Then start recording them. Pull out the highlights and post free clips of them at your Web site.

5. Pump Up Your Testimonials.
You probably already have customer testimonials on your site. Now amplify their impact with audio. Have your customers record their testimonials in their own voices, and post them on your site along with their names and photos.

6. Make Your E-mails and E-zines Talk.
Liven up your e-mails by making them talk to your prospects, subscribers, and customers. The members on your lists will feel like you are right there with them. (And remember, it will be that personal connection that encourages people to hire you or buy your products.) Be the first in your industry to do this, and watch your numbers rise!

7. Audio Postcards.
Reach out to your best customers and prospects for holidays, birthdays, or other special occasions by sending them an e-mail "postcard" accompanied with a personally recorded message.

So What's the EASIEST Way to Post Audio?

In the past, adding audio to your site wasn't that easy. You had to either spend hours learning how to do it yourself, or pay someone else to record it and host it for you. That's why I was never interested in audio before. I may be the E-zine Queen, but no way am I a techie queen. In fact, my VCR still blinks "12:00 ... 12:00 ... 12:00."

Here's the good news: There's a brand new program that makes recording and posting audio ridiculously easy . It's called Audio Generator and was created by Armand Morin, the same guy who created PopUp Generator and a slew of other innovative "Generator" products. I signed up immediately after he debuted this at the System 3 Seminar in Ohio a few weeks ago.

Here's an example of how easy Audio Generator is: Say you want to add an audio greeting to your site this afternoon. Just call Audio Generator's toll-free hot line and record your message. Then, as soon as you hang up the phone, go log into their site. Ta da ... your message is ready and waiting, with a line of HTML code for you to copy and paste on your home page.

That's it!

Even better, you can do this an unlimited number of times and have unlimited clips on your site (or multiple sites). You can also upload digital audio files up to 30 minutes in length , which I'm going to do for samples of my teleclasses.

<a target="_new" href="http://www.netofficetoolbox.com/app/adtrack.as?AdID=38081">Click here to get the full story</a>, and see (and hear) The E-zine Queen's own audio testimonial at the Audio Generator site.

Remember, It's That Personal Connection That Matters

Take some time today to think about what YOU could do with audio at your site and in your e-mails to increase rapport with your visitors. Then choose at least one tactic to implement this month. It could be the best addition you've made to your online marketing efforts this year.

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at <a target="_new" href="http://EzineQueenTutorial.com/" onMouseover="window.status='http://EzineQueenTutorial.com/'; return true;" onMouseout="window.status=''; return true;">http://EzineQueenTutorial.com/</a>

Creating Web Content Using Audio Recordings of Expert Interviews

Creating Web Content Using Audio Recordings of Expert Interviews

The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.

One of the Biggest Mistakes You Can Make Doing Business Online is Trying to Be the Expert on Everything

Many online business owners think that if they don't create their own content, they can't offer it or sell it. This is absolutely untrue. Moreover, if you don't get over this mental block, you will end by exhausting yourself and likely not completing many of your projects.

Instead of getting stuck in this way, try using audio recording to create content quickly and relieve yourself of the pressure of having to do everything yourself.

Find Experts on Your Topic and Interview Them "on the record."

Send an email to 5 people you'd like to interview, inviting them to chat with you for 30-45 minutes by telephone. Do this as often as you like, but at minimum twice a year.

Be sure to provide a few sentences about what you'd like to ask them and tell them what you're doing the interviews for. Let them know you'll be recording your interview so you can share their expertise with your online visitors.

Most experts will find your invitation appealing because they have to do very little preparation, they don't have to travel, and it gives them added ongoing exposure to your network. It's a great way for them to reach lots of new people with little effort.

There are Two Methods to Record Interviews: Use a Professional Service Or "Do-It-Yourself"

Using a Professional Service

There are different levels of service in the "audio recording" industry and lots of bells and whistles to choose from. At this point, to create an audio recording for your website visitors, all you will need is a way to put a link on your website in MP3 or RealAudio format.

You won't need CD or cassette duplication, but you may wish to consider it down the road.

Choose from the recommended services based on your budget and how much of the legwork you're willing to do on your own. Here are a couple of professional audio services - <A href="http://www.greatteleseminars.com">http://www.greatteleseminars.com</A> and <A href="http://www.audiostrategies.com">http://www.audiostrategies.com</A>.

Doing it Yourself

"Doing it yourself" has its benefits: You can record almost anything at the last minute without having to call a supplier. Over time, there are significant cost savings. And of course, becoming more technically savvy brings you a measure of independence that will add to your confidence as an online business entrepreneur.

There is a learning curve that involves a time commitment, and requires about a US$200 investment to get you started. If you are at least somewhat technically capable, and plan to record more than 15-20 hours of audio in the next year, have a good look at the following resource on doing your own recordings. You will save money by doing it yourself. In fact, perhaps it's worthwhile hiring a virtual assistant to learn this for you.

This article on how to record TeleClasses and create passive revenue is clear, detailed and quite technical: <A href="http://www.todayscoach.com/2002/0826/default.html">http://www.todayscoach.com/2002/0826/default.html</A>. It contains everything you need, including step-by-step screen shots, to get started recording interviews from your telephone in your very own office.<BR><BR>Consider this: Interviewing people "on the record" not only helps you add content to your current websites, it is also a tried-and-true way of creating a complete information product. Set up three people to interview in the next two weeks, then package the recordings into a quick and dirty information product for sale. If you make sure your interviews provide answers to a specific problem your clients experience, you'll have a winner.

There's no reason why you can't open a brand new revenue stream just that quickly and simply.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit <A target="_new" href="http://www.multiplestreamsofcoachingincome.com/join.html">http://www.multiplestreamsofcoachingincome.com/join.html</A>.