วันพุธที่ 17 กันยายน พ.ศ. 2551

Five Tips to Become a Soundbite Genius

1. Speaking Soundbite anywhere in the world. Obtaining a key phrases of concepts and ideas is clearly the center of all communications. In practice a pleasure to try to defuse unnecessary details while shaving during the conversation in their daily lives. * In Errol Morris film Fog of War * Former Defense Secretary Robert McNamara, said: * never answer the question is asked. In order to answer any questions you want asked .* Start to train you to speak only what you want to listen to others. This gives you a new way to the perception of yourself which is the essence of good media. 2. In response to the first interview with the question Sermonette. In an interview in 1989, NPR show costs veteran television journalist David Brinkley said * Each of them [customers] come to the studio with some of Sermonette it in mind, and determined to deliver. Hence, the only thing I have to do is ask for a dull, boring questions like, what do you think about this. And let them deliver their grandchildren Sermonette. And when we reach the core of what we're here to talk about .* His first and last points have the greatest impact to plan and carry out their sermonettes no matter what you asked. 3. Frame your ideas to your audience. Jennifer O'Neil, a film producer and director, explained that when the shooting background images (B-Roll), which uses a technique called the country .* * * * A field of the camera should stop Definitive to an object or scene signals that the public segment that has disappeared. I suggested that she probably also be used in the opening scenes * * field or form the beginning of how they wanted a viewer to perceive the scene. In this way, you target your audience to the stage or the material you want to focus on. You can use the same concept to Soundbite. The first words lay the foundations of what he wants to convey, his last words, it means, how you want your audience to remember what I said. Use the opening and closing statements to ensure their public information that you are trying to achieve. That way you shape the way we think of the product, service or cause. 4. Tell the people what to do. I love mysteries, but this is not the place for her. Do not let your audience guessing. Be honest about the action you want to let them know why your product or service is necessary for them to have a happy life and now. What difference does what it offers you fill? Please directly to this point so there is no doubt. 5. Live your words. Come to the point of clarity and vision. The Latvian violinist Gidon Kremer said of Astor Piazzolla, the composer of music *, I do not think [music] always embellish. I do not think anyone will be able to speak with reason, it just drag on the surface rhythm practice. This music is not really to be lived. And I always possible to distinguish whether a person is flirting with Piazzolla as a commercial element in our industry, or if someone really live your life or the heartbeat of the music of this great composer .* The same is true with you and your Soundbite. If you live in Heartbeat what you say, what do they represent? If not, listen to their false notes, but commercial. If yes, we know that in a time when his music is true. Learn to use the interview at any time on any subject, to get your business, book, the product or result in the publication and notoriety that in the long Soundbite TV. http://www.prsecrets.com/ target = _new http://www.prsecrets.com/ Copyright (c) 2004 Susan Harrow. All rights reserved. You have permission to publish this article in its entirety online, print, in the electronic book or on its website for free as long as no changes to content that has been completed and that my line includes rights 'author, and cash resources. Please let me know about the publication by sending an e-mail with a copy of the publication: newslettereditor@prsecrets.com. target = _new mailto: newslettereditor@prsecrets.com. Thank you! About the author Copyright (c) 2004 Susan Harrow. All rights reserved. Susan Harrow is a major media coach, marketing strategist and author of The Secret, even without selling his soul * * (HarperCollins), The Ultimate Guide to Getting reserved for Oprah, * * and how to get to 6 -- Map Book Advance .* clients include Fortune 500 CEOs, filiynyddion, best-selling authors and successful entrepreneurs who have made their appearance on Oprah, 60 minutes, NPR, and in the meantime, U. S. Today, Parade, People, O, NY Times, Wall Street Journal, Inc. Prsecrets@publicist.com prsecrets@publicist.com

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